Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As media consumption habits evolve, competition between terrestrial dramas and digital streaming platforms has intensified. Consequently, each platform is creating original productions and employing adaptive strategies to maintain relevance.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing stories with widespread popularity while maintaining traditional storytelling methods. In particular, they actively highlight renowned leads to attract audience interest and produce dramas that capture the interest of a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and established reputation, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to have multiple options to engage with network television through various mediums.

Differentiation Strategies of OTT Services

OTT services are expanding their market by employing tactics distinct from legacy media. Firstly, they actively adopt unconventional narratives and unique structures, prioritizing artistic direction and artistry over mainstream success. Secondly, they provide tailored content that caters to individual tastes, targeting specialized demographics. Lastly, they focus on producing international releases aimed at the global market, allowing them to attract subscribers not only in their home country but also on a global scale. Through these methods, OTT platforms are redefining the market in ways unlike traditional terrestrial broadcasting.

Competition and Collaboration Between Platforms

As legacy media companies increasingly penetrate the digital entertainment industry, competition has escalated. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing TV 후후티비 최신 shows on online services. This strategy helps preserve the market presence of established TV channels while expanding their digital reach. Meanwhile, the growth of new media services is reshaping viewing habits towards more on-demand entertainment.

Conversely, streaming providers are also expanding their dominance by partnering with legacy content producers. Netflix has gained a global following with K-content hits like 'Squid Game' and the supernatural dystopian sensation, leveraging the drama production capabilities of traditional industry leaders. This strategic alliance helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the distinction between traditional and modern media continue to become less defined.

Ultimately, terrestrial dramas and OTT services are both competing and finding common ground through their respective differentiation strategies. network-produced content maintain classic formats and general audience focus, whereas OTT services provide genre-defying and globally targeted content. As synergy and cooperation between these platforms continue to expand, audiences can expect a more diverse and elevated media landscape in the future.